Death To Lionfish
Media Campaign
The Lionfish Public Service Announcement was part of the Death To Lionfish Media Campaign, in partnership with Randy Olson (a long-time collaborator). The campaign gained traction despite taking an approach that emphasized killing, not your typical environmental approach. But the invasive fish were causing damage and they just happened to taste great. Thus, DTL was hatched. A Facebook group was also organized to provide updates about lionfish rodeos, amusing anecdotes, and summaries of important scientific advances.